Fidelity Bank Plc has announced the appointment of Chief Seni Adetu, as an Independent Non-executive director of the bank. Adetu, the immediate past Managing Director of Guinness Nigeria Plc, brings to the board, 30 years of quality private sector experience having worked at the highest levels with John Holt Plc, Coca-Cola International and Diageo/Guinness Plc in different countries within and outside Africa.

He was at various times Managing Director of Coca-Cola, English West Africa based in Ghana (2001); the first African Managing Director/Chief Executive Officer and Executive Vice Chairman of Guinness Ghana Plc (2006), Group Managing Director/Chief Executive Officer, Diageo East Africa based in Kenya (2009) and until December 2014, Managing Director/Chief Executive Officer of Guinness Nigeria Plc and Executive Chairman, Diageo Brands Nigeria.

Adetu has considerable expertise in commercial, financial and governance best practices, gained from his experience with Diageo in the United Kingdom (UK) and leadership development programs with Coca-Cola in the United State (US). A great marketer, renowned for championing innovation in the fast moving consumer goods (FMCG) sector, Adetu was named Runner Up Forbes/CNBC Business Leader/CEO of the Year 2012 in East Africa.

Founder/Group CEO of First Primus W.A. Limited, an upscale Integrated Marketing Communications company, Adetu is a Leadership Coach and facilitates on the Chief Executive Program of the Lagos Business School. He is a Chemical Engineering graduate and an MBA holder (with specialisation in Marketing), both from the University of Lagos. He is married with children.